Here’s our general advice for adding tags to your videos. Paste in all the tags from the videos you opened in the previous step, then hit search. Go to Ahrefs’ Keywords Explorer and set the search engine to YouTube. You should see the tags for each video on the vidIQ overlay on the right.Ĭonsider adding relevant common tags to your video. So let’s ignore that one and open the next few. The angle is entirely different, and it doesn’t even look to be targeting this keyword. You can see that while the videos in positions 2-5 are topically similar, that’s not the case for the video ranking in the top spot. Here are the top-ranking results for that keyword: Usually, these are the first few videos, but not always.įor example, let’s say that your target keyword is “iPhone apps,” and you’ve created a video listing 10-20 of the top apps to try to rank for that. Open up 3-5 of the most relevant top-ranking videos in new tabs. Install the free vidIQ browser extension (or TubeBuddy), then search for your target keyword on youtube. Add common, relevant keywords from top-ranking videos We want to rank for “ SEO checklist,” so that’s our first tag.Ģ. It’s the same story for our SEO checklist video. The first tag is “keyword research” because that’s what we want to rank for. So we almost always use our primary keyword as our first tag.įor example, look at the tags for our keyword research video: But given that YouTube’s official guidance for tags is to “use the words and phrases that make the most sense for your video,” your target keyword is a good starting point. Some also believe that YouTube pays the most attention to your first tag. That said, it does echo the findings from Briggsby’s study mentioned in the previous section. Now, correlation ≠ causation, so it’s worth taking these results with a pinch of salt. This study of 1.3 million YouTube videos found a small relationship between rankings and the presence of the keyword in the video’s tags. Set your primary target keyword as the first tag Any longer is just a waste of time, in our opinion. We use this process only as a rough guide, and we spend no longer than 5-10 minutes adding tags to each video. It’s what we do, but we have no hard evidence that it played a significant role in the growth of our channel of the past couple of years. Just don’t spend too much time on it.īefore we get down to the nitty-gritty, it’s important to note that our “process” for adding YouTube tags is quite simple and by no means definitive. Of course, correlation ≠ causation, but either way, you might be wondering, should I bother adding YouTube tags at all? As Justin Briggsby points out, this “may imply that keyword tags are less critical than titles and descriptions.” That same study found that only ⅓ of the top-ranking videos use the keyword in their tags. This is probably why most studies, like this one from Briggsby, show only a small positive relationship between the usage of keywords in tags and a video’s ranking position. Otherwise, tags play a minimal role in your video’s discovery. Tags can be useful if the content of your video is commonly misspelled. These ‚main pieces of information help viewers decide which videos to watch. Your video’s title, thumbnail and description are more important pieces of metadata for your video’s discovery. It will also apply to cups, food and beverage containers made of expanded polystyrene, and on all products made of oxo-degradable plastic.Everything points to the idea that YouTube tags aren’t that important. This applies to cotton bud sticks, cutlery, plates, straws, stirrers, and sticks for balloons. Where sustainable alternatives are easily available and affordable, single-use plastic products cannot be placed on the markets of EU Member States. The 10 items being addressed by the Directive are These measures are proportionate and tailored to get the most effective results, and also take into account if more sustainable alternatives are available. Through the EU’s Directive on single-use plastics, different measures are being applied to different products.
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